Blue Lace Agate sales growth prompts Henryka to expand range

Blue Lace Agate sales growth prompts Henryka to expand range

Henryka has expanded its Blue Lace Agate range for the Christmas sales period, following a rise in the line’s popularity.

The British nature-inspired brand started the Blue Lace Agate as a small facet of its natural stones collection but, due to an increase in demand, it will soon become a 14-piece range.

The new range will feature earrings, bracelets, a ring and a variety of pendants and will become available online by the end of November.

This gemstone range follows in the footsteps of the Henryka Dalmatian Jasper offer, which includes sterling silver earrings, necklaces, and bracelets in a range of geometric and organic shapes.

Henryka director and founder, Anna Emmett, said: “This is yet more proof that customers are intrigued by unusual and under-utilized gemstone jewellery. We are thrilled to be expanding our Natural Stones collection, which now has three large capsule ranges under its umbrella – Striped Flint, Dalmatian Jasper, and Blue Lace Agate.”

She added: “Customers want to tell a personal story with their jewellery and these gemstones, with their own unique stories, associations, and mythologies, are the perfect way to do that.”

The Blue Lace Agate range also played a starring role in Henryka’s Christmas marketing, including its AW18 model photo shoot and e-commerce store.

Highlights of the collection include the Blue Lace Agate Teardrop stud earrings and Small Round stud earrings, the Blue Lace Agate open bangle in silver, and the classic Blue Lace Agate Oval pendant in silver.

Henryka has increased its doors to 90 in recent months, including six new partnerships secured since International Jewellery London in September and now has ambitions to open a further 10 accounts to hit is the target of 100 stockists by the end of the year.

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