In a strategic move set to redefine online luxury shopping, Tata Group’s jewellery arm CaratLane has announced a new partnership with Amazon India. This alliance will see CaratLane’s signature fine jewellery collections made available on Amazon’s fashion and lifestyle platform, significantly widening access to certified gold and gemstone pieces for Indian consumers.
The collaboration brings a handpicked range of rings, necklaces, bracelets, and earrings—crafted in gold and set with certified diamonds or gemstones—to Amazon’s vast customer base. The assortment will cater to women and children, aiming to meet the growing demand for design-centric, quality jewellery in both metro and tier-2 markets.
To celebrate the launch, shoppers can avail discounts of up to 20% on select items. In addition, Amazon has committed to 48-hour express delivery in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, and Ahmedabad, with seamless nationwide delivery through its extensive logistics infrastructure.
Saumen Bhaumik, Managing Director of CaratLane, emphasized the brand’s ambition to democratize fine jewellery through digital innovation:
“We’re thrilled to partner with Amazon India in this new chapter. This collaboration supports our mission of combining elegance with convenience—bringing beautiful, handcrafted jewellery closer to our customers, wherever they are.”
Echoing this sentiment, Siddharth Bhagat, Director of Fashion and Beauty at Amazon India, noted:
“CaratLane aligns perfectly with the evolving tastes of the modern Indian shopper—style-conscious, quality-focused, and digitally engaged. We’re excited to make their collections easily discoverable to millions of our customers.”
This partnership not only strengthens CaratLane’s digital footprint but also marks Amazon India’s growing emphasis on the premium fashion and lifestyle segment, offering curated access to trusted luxury brands through its platform.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
