For AW18, Thomas Sabo has launched a collection of sterling silver chains crafted in its hometown – Germany.
After the launch of its Charm Club at the beginning of the year, for the new collection the brand is paying homage to its own heritage with a collection that is classically Thomas Sabo and contemporary.
New pieces make way for the mismatch trends, allowing consumers to play with a variety of shapes and sizes to create their own style, while chains and medallions feature heavily.
The new Iconic Chains collection reinterpret the classic chain for today’s consumers, with nods to piercing looks and unconventional combinations. All these pieces are hand-made in a centuries old process in Germany.
The brand’s other new collection, Kingdom of Dreams, presents a mystical offering, with royal colours, night sky motifs, and playful unicorns.
AW18 also sees Thomas Sabo expand its men’s jewellery Rebels at Heart range, and launch vintage rings, alongside captalising on bestselling collections with new additions.
Thomas Sabo creative director, Susanne Kölbli, shares: “Our new Sterling Silver collection is a tribute to the DNA of Thomas Sabo. An unprecedented changeability of individual designs makes unconventional and deeply personal creations possible. From now on, different style forms are combined and are all about the new way of wearing jewellery.”
News Source : professionaljeweller.com