De Beers bolsters bridal offer ahead of wedding season

De Beers bolsters bridal offer ahead of wedding season

De Beers is extending its offering of fancy cut and fancy colour diamond engagement rings.

The company said its comprehensive selection of bridal jewellery is inspired by 130 years of diamond expertise and build on its strategy of providing both classic and contemporary designs.

Each diamond is selected by hand for its exceptional fire, life and brilliance.

New additions to the DB Classic range include a 1 carat marquise cut diamond in platinum, a 1 carat heart shape and a 1.26 carat elegant cushion-cut yellow diamond which sits atop a delicate row of round brilliant micropavé diamonds set in platinum and 18K yellow gold.

De Beers is also increasing its collection of men’s wedding bands, with a new contemporary silhouette being introduced this month.

The new style is crafted in platinum, featuring the brand’s iconic poinçon finish and a hand-selected baguette diamond, expertly flush set to provide a striking design.

De Beers Jewellers has 31 stores globally and ships to 15 markets via its website.

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