Domino Jewellery sparkles in September as firm picks up three accolades and sales exceed expectations


Domino Jewellery has had a strong September so far, with the firm reporting record sales and adding three awards to its portfolio.

During the International Jewellery London weekend, Domino received an honour from the show itself for ‘International Jewellery Brand of the Year’, and at the 2019 Professional Jeweller Awards scooped two accolades; one for ‘Fine Jewellery Brand of the Year’ and another for ‘Young Jewellery Designer of the Year’.

The firm also recorded excellent sales and increased footfall at this year’s IJL.

Both Domino’s major product launches, Rosabella and Anthology, were received extremely well with orders exceeding expectations.

Sales director, Andrew Sollitt, shares: “We were really pleased with the extremely positive response we received for the new ranges from retailers. The design team have completely revitalised Anthology adding six new creative, saleable stories and Rosabella was refined to provide retailers with highly commercial, classic diamond suites that hit key diamond weights. Our focus on responding to current trends and retailer requirements delivered an excellent show across all three days. We also felt that there was a definite positive vibe at the show; we were also particularly impressed by the interest received, through IJL, from international buyers.”

In highest demand were items from the Anthology collections, which include 10 stories, each with an average of five pieces. The most popular ranges were Fanfare, which features tapered baguettes of white diamond or white diamond and ruby set in 18ct white gold, crafted into aesthetically pleasing fan designs, and Glacier, which was inspired by shards of ice with pieces available in two contrasting looks (18t white gold set with all diamonds or 18ct yellow gold set with blue sapphires and diamonds).

There was also a high interest in Domino’s in-house manufactured ring ranges, created using top quality alloys, made in the UK creating very competitive lead times.

The team were also able to confirm that all diamonds set within Domino product in the UK are 100% natural.

Domino Jewellery creative director, Naomi Newton-Sherlock, adds: “It was an excellent show from several viewpoints. Although smaller, we felt that footfall was up, and we know that the engagement and sales were up too. We also received a lot of positive praise from visitors to our stand, which had been refreshed to create a space that was more reflective of a boutique retail environment, featuring laser cut displays and curated collections.

“We were also delighted to pick up three awards. We are very proud of our teams’ success at the awards and are pleased to celebrate the hard work that everyone of our employees puts into the business.”

New Source : professionaljeweller

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