Forevermark Diamond Jewellery, the premium natural diamond jewellery brand from the De Beers Group, has opened its first exclusive store in Bengaluru, marking a significant milestone in its retail expansion across South India. The new boutique is located at Phoenix Mall of Asia, bringing the brand’s luxury shopping experience to one of the country’s fastest-growing jewellery markets.
Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, De Beers India Pvt. Ltd., said the Bengaluru outlet reflects the brand’s strategy to strengthen its footprint in key metropolitan markets while making its natural diamond collections more accessible to discerning consumers. He noted that since commencing its retail journey in September 2025, Forevermark Diamond Jewellery has grown its presence to eight stores nationwide, supported by a rapidly expanding e-commerce platform.
The Bengaluru showroom has been designed to deliver a premium retail experience, featuring an extensive portfolio of natural diamond jewellery. Customers can explore bridal creations, contemporary everyday designs, solitaire diamonds, and the brand’s signature collections, including Icon, Avaanti, and Millemoi, each showcased in dedicated display areas.
The company views Bengaluru as a strategic market in its broader expansion plans. Forevermark aims to increase its network to 20 stores across India by the end of the year, while pursuing a long-term vision of establishing 100 outlets over the next four years. The brand is also targeting growth into a USD 100 million business, underscoring its confidence in the strong demand for natural diamond jewellery in the Indian market.
With India continuing to emerge as one of the world’s most significant markets for natural diamonds, the Bengaluru launch reinforces Forevermark Diamond Jewellery’s commitment to expanding its retail footprint and offering consumers finely crafted diamond jewellery backed by the heritage and expertise of the De Beers Group.
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