Karan Johar launches an online destination for jadau and polki jewellery

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Karan Johar launches an online destination for jadau and polki jewellery
Karan Johar & Neha Dhupia At The Launch Of Tyaani

Last year, Johar launched Tyaani in collaboration with Satyani, one of India’s most famous jewellery houses. The label is known for its polki, or uncut diamond, pieces. Traditionally, polki jewellery designs have been ornate, translating into heavy earrings, chunky bracelets and full-bodied necklaces that could only really be worn during lavish occasions, such as weddings.

From producing and directing films to hosting a talk show and even authoring his own memoir, you would have thought that Karan Johar has done it all by now. But he’s clearly not finished. The multi-hyphenate has now added yet another feather to his cap through Tyaani, an online destination for jewellery lovers. Kickstarted in partnership with renowned jewellers Satyani Fine Jewels, Tyaani offers handcrafted jadau and polki jewellery sets in 22k gold at prices that won’t burn a hole in your pocket. “Jadau and polki jewellery are seen as a luxury and are associated with traditional jewellery. With Tyaani, we want to take polki out of bridal trousseaus or milestone events and make it accessible for the modern woman as everyday wear,” says Johar, who is curating the pieces for the portal.

The lightweight collection sees chaandbalis, embellished chokers, single-beaded necklaces, statement rings, multi-beaded bracelets, and even evil eye neckpieces, ensuring that there’s a unique piece for every occasion. “Jewellery makes a memorable impression, and women must be unapologetic about their choices. If you’re wearing a mini set on a regular workday, carry it with aplomb rather than thinking you’re over handcrafted by over 70 trained artisans who work towards the highest levels of craftsmanship, each contemporary design comes with an EGL certification. What’s more, the designers at Tyaani can personalise jewellery to your taste and liking.

From minimal polki bracelets costing as low as Rs 18,000 to embellished chaandbalis retailing at Rs 1,20,000, these covetable pieces promise to double up as hand-me-down jewellery for generations to come. “We have developed a proprietary gold rolling technique that lets us create polki jewellery in lighter settings, and using that technology solution makes polki affordable, but retains the charm of traditional handcrafted jadau and polki jewellery,” explains Johar

NewsSource: artofjewellery.com
Courtesy TOP Image: Youtube

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Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.

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