Litestyle by PNG Jewellers has brought Sara Tendulkar on board as its brand ambassador, marking a strategic push to deepen engagement with younger, style-conscious jewellery consumers. The move reinforces Litestyle’s role as a contemporary extension of PNG Jewellers, designed to connect the group’s long-standing customer base with a new generation of buyers.
Positioned around everyday fine jewellery, Litestyle is being built as a dedicated business vertical rather than a sub-label. According to Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, the brand is backed by focused merchandising, specialised marketing, and a strong digital-first, omni-channel framework aimed at modern consumption patterns.
Sara Tendulkar said the collaboration felt intuitive, noting that Litestyle’s minimal, versatile designs resonate with her personal aesthetic and lifestyle, making the partnership a natural fit.
The two-year association will commence in December 2025, with co-created collections featuring Sara Tendulkar scheduled to launch from March 2026. Buoyed by encouraging consumer response to pilot stores in Pune and Goa, Litestyle by PNG is now gearing up for scale. The brand plans to expand to nearly 50 stores by FY 2028, beginning with deeper penetration in Maharashtra before moving into other key markets across India.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
