Mappin & Webb creates exclusive diamond to stand out from competitors

Pave Ring

Luxury British jewellery retailer Mappin & Webb has created an exclusive diamond in a bid to stand out from competitors.

In a competitive marketplace where brands and retailers are fighting against competitors slashing prices, and/or offering similar products of lower quality and lower price tags, national retailer Mappin & Webb wanted to created a high quality offering that would be completely unique to the business.

The end result? The Mappin & Webb diamond.

Cut by master artisans and endorsed by the Crown Jeweller, the Mappin & Webb diamond has seventy-five facets all perfectly placed within a cushion cut to enhance the diamond’s scintillation and brilliance, amplifying the beauty and the luminosity of the stone.

The facets allow refraction and reflection of light to create a visibly brighter diamond.

‘The cut is a worldwide exclusive to Mappin & Webb and we are proud to own our brightest diamond yet,” Craig Bolton, executive director at Mappin & Webb shares.

At the moment the diamond has been set in 17 pieces, including a variety of rings with a delicate platinum basket setting in either a single stone or three stone arrangement, and a pendant, studs and drop earrings. These diamond designs are called the MW collection.

The exclusive diamond is GIA and GEMEX certified G-H colour and SI1 clarity. All Mappin & Webb diamond stones consistently rate very high on the performance scale, a very rare grade for most commercial diamonds. Each stone comes with a clarity diagram and report unique to each piece.

Mappin & Webb is not the first store or brand to launch a tailor-made diamond. By having an exclusive offering it means consumers can not play a pricing game, but instead, if they fall in love with the piece in your store, they will only be able to buy it from you too.

News Source:

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.


Please enter your comment!
Please enter your name here