Meghan Markle and Mickey Mouse mania bolsters jewellery and watch sales for eBay

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Meghan Markle and Mickey Mouse mania bolsters jewellery and watch sales for eBay

Ebay has released its 2018 Shopping Report, highlighting a spike in searches for coloured gemstone pieces following the two royal weddings.

After Meghan Markle wore an aquamarine cocktail ring to her wedding reception, a gift chosen by Prince Harry from the late Princess Diana’s personal collection, eBay searches for aquamarine rings spiked, and more than 114,000 rings adorned with the stone were sold this year.

Interest also peaked for rings with pink stones following Princess Eugenie’s engagement in January with a pink padparadscha sapphire ring. In the 60 days following the engagement eBay sold more than 8,000 morganite rings, which is a less expensive alternative.

Furthermore, on Prince Harry and Meghan Markle’s wedding day, May 19, eBay saw over 1,200 searches for tiaras. This was a 72% increase on the day prior.

Over the royal wedding weekend sales for Meghan Markle related products jumped by 42%.

Alongside the royals, Mickey Mouse has been pulling in sales for the marketplace in light of the Disney character’s 90th anniversary.

Mickey merchandise spiked by 24% this year, with a watch adorned with the character even selling for almost £7,000.

Bradford Shellhammer, VP of Buyer Experience for the e-commerce site, comments: “As the world’s largest marketplace, eBay search and sales data provides an interesting look at what’s happening in culture. By paying attention to new shopping behaviors over the course of the year investments in trading cards, we’re able to predict the types of gifts that will bring joy this holiday season.”

The report also reveals a luxury watch was bought from the sit every three minutes this year.

Rolex accounted for 20% of the total luxury watch sales, with Omega, Tag Heuer, Longines and Breitling named as the other top brands.

News Source: professionaljeweller.com

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.

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