Later this year, Pandora will launch its first official global campaign for a new Pandora jewellery collection. The face of this collection, “that celebrates self-expression” will be Millie Bobby Brown, an actor and activist “committed to effecting positive change among her generation”.
“The two-time Emmy nominee and UNICEF’s youngest-ever Goodwill Ambassador, Brown has signed a two-year contract with Pandora to promote the collection,” the Company announced recently.
“I feel extremely honoured to be partnering with Pandora,” said Millie Bobby Brown. “I love Pandora because everyone can tell their own story, and each symbol can represent your individuality.”
Acclaimed fashion photographer Cass Bird has taken the pictures for the campaign which features casual and cool images of Brown shot in her adopted hometown of Atlanta, Georgia; in which she is seen wearing her personally curated edit of jewellery from the new collection.
Simultaneously with the release of the print campaign, a digital film will also be unveiled featuring Brown, highlighting her personal connection to the new pieces.
Acknowledging Brown’s pervasive impact on modern pop culture, Pandora’s Chief Creative and Brand Officer Stephen Fairchild said of the partnership: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewellery that perfectly complements Pandora’s vision and creativity.”
Millie Bobby Brown rose to prominence for her role as Eleven in the Netflix series Stranger Things. Her film debut came in 2019 with Godzilla: King of the Monsters. Brown is the youngest person to feature on the Time 100 list of the world’s most influential people.
The campaign will be launched digitally in October, Pandora announced.
New Source : gjepc.org