Luxury online retail giant Net-a-Porter has created an ‘invitation-only’ platform for its most loyal high jewellery customers.
Building on the success of the dedicated fine jewellery and watches platform, which launched last year, Net-A-Porter is now cementing its commitment to the category with an exclusive offer for its most valued customers.
Rolling out next month, Epic Privé will be an invite-only digital destination for big online spenders discover one-of-a-kind treasures from some of the world’s leading high jewellery and watch brands.
Bringing the experience of a private jewellery salon to the digital realm, Net-a-Porter hopes to offer the “ultimate immersive and interactive experience” in a private and personalisation online space which showcases traditionally offline and highly renowned jewellery maisons.
With the help of a dedicated personal shopper on hand to inspire and delight Net-a-Porter’s EIPs or “Extremely Important People”, the curated area of high jewellery and watches has been designed to take the customer on an online journey, exploring the most desirable pieces. Many of these products will be shown only to a chosen few and are one-of-a-kind creations which won’t be repeated.
Along with private viewings of the newest standout, rare jewels and exclusive collections, Eip Privé will provide access to personalised services including customisation, bespoke requests and private sourcing of one-of-a-kind pieces.
The dedicated team of personal shoppers will also be able to arrange private appointments, wherever the customer is in the world, with Net-a-Porter also offering secure pick up and hand delivery, ‘try before you buy’ services, and delivery to more than 170 countries.
“Building on the success of our Fine Jewellery & Watch suite, we are delighted to introduce a special collection of exquisite, high jewellery pieces at Net-a-Porter. EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewelry maisons through a highly personalised, invitation-only service,” says Net-a-Porter and Mr Porter president, Alison Loehnis.
Eip Privé will launch as an invitation only service in July with the following brands already signed up to join the venture:: Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino.
News Source: professionaljeweller