Pandora hires Bulgari marketing exec to drive brand forward

Pandora hires Bulgari marketing exec to drive brand forward

Carla Liuni, formerly vice president of global marketing and communication at Bulgari, will join Pandora as chief marketing officer and serve on the company’s executive leadership team.

Liuni brings a successful track-record of driving growth in global brands across luxury, premium and mass market businesses. For the past four years, she has been worldwide responsible for marketing and communication at Bulgari, the flagship jewellery brand of luxury group LVMH. Before joining Bulgari in 2015, she spent almost 20 years at Procter & Gamble, where she was general manager for the Prestige division, which included fragrance, makeup and skincare brands such as Dolce & Gabbana, Gucci and Hugo Boss. At P&G she also held other brand, sales and general management positions, running businesses across Europe and Asia.

Reporting to Pandora’s chief executive officer, Alexander Lacik, Liuni will join in March 2020, while current interim chief marketing officer, Jesper Damsgaard, will transition to a new role after a handover.

“As part of our turnaround programme, we are significantly stepping up our marketing investments and have just re-launched our brand to improve relevance for consumers. Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods. She is a passionate and energetic leader, and I am very happy she will take this critical role in our leadership team,” says Pandora CEO, Alexander Lacik.

Liuni adds: “Pandora is a leading global brand that touches the lives of millions of consumers with a unique proposition. The company is now on an incredibly exciting transformation journey to drive brand relevance as the centrepiece of its turnaround, and I look forward to joining the team and contributing.”

News Source: professionaljeweller

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