ROX invests £1m in Liverpool boutique dedicated purely to in-house jewellery offer

ROX invests £1m in Liverpool boutique dedicated purely to in-house jewellery offer

Independent jewellery retailer ROX has invested £1 million into opening a boutique in Liverpool.

As part of the jewellery firms expansion plans to be present in all major cities, ROX will be landing in new 1,600 sq ft property on Peter’s Lane in Liverpool One.

The opening marks the jeweller’s sixth boutique and following success of its Leeds store, it will be the second concept store focused purely on its own range of diamond, silver and luxury jewellery.

Work on-site will begin in October allowing for an opening in mid-November in time for the lucrative Christmas trading season. It is expected the new store will generate ten new jobs for the city.

Commenting on the new store, ROX managing director, Kyron Keogh, shares: “Liverpool has always been part of our expansion plans and we waited until we found the right location. Peter’s Lane at Liverpool One is the perfect home for ROX. Cutting edge, vibrant and stylish, and we are confident ROX will be a welcome to addition to the already exciting retail line-up.

“Our distinctive store design combined with superior customer service promises to deliver a luxury retail experience like no other in the city.”

Founded in 2002 by entrepreneurs Grant Mitchell and Kyron Keogh, the opening adds to the existing ROX stores in Glasgow, Edinburgh, Aberdeen, Leeds and Newcastle.

The design will be led by Graven, which has just completed work on the executive and boardroom Lounges at Anfield Stadium.

ROX Liverpool will include the retailer’s exclusive private shopping lounge known as the ‘Thrill Room’, which will have its own Moët & Chandon champagne bar and luxurious shopping salon.

The Thrill Room will be open to customers and will also double up as an event space.

News Source: professionaljeweller

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