Swarovski has introduced a striking new fine jewelry line—The Octagon Collection—centered around a proprietary, precision-engineered diamond cut that captures the brand’s heritage in a dazzling new form.
Crafted with innovation and symbolism, the Octagon cut is Swarovski’s patented creation, inspired by the brand’s iconic swan logo. Conceptualized by global creative director Giovanna Engelbert, the cut is distinguished by its unique geometry—57 facets in total, including 32 on the pavilion, 24 on the crown, and one central table facet—delivering brilliance beyond that of traditional emerald or baguette shapes.
The launch marks a milestone in Swarovski’s evolution from crystal artistry to fine laboratory-grown diamonds, bringing its signature sparkle into the realm of high jewelry with both technical mastery and emotional depth.
The Octagon Collection comprises ten elevated pieces, each showcasing bezel-set, lab-grown Octagon diamonds paired with fine metals. The range includes:
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A pendant offered in both white and yellow gold
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Elegant yellow gold mini hoops
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Classic white gold stud earrings
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A refined yellow gold bracelet
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Solitaire rings in horizontal or vertical settings, available in two sizes and metal tones
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A sculptural band ring in white or yellow gold
“This collection represents a new era of craftsmanship for Swarovski,” the brand stated. “The Octagon cut is more than a technical innovation—it’s a symbol of strength, clarity, and transformation. These jewels are designed to mark life’s significant milestones, from intimate proposals to triumphant achievements.”
With this debut, Swarovski continues to blur the line between fashion-forward design and fine jewelry excellence—offering conscious luxury through its use of sustainable lab-created diamonds, without compromising on brilliance or sophistication.
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