This Akshaya Tritiya, De Beers Forevermark sees strong demand in South India

This Akshaya Tritiya, De Beers Forevermark sees strong demand in South India

Chennai, May, 2023 – De Beers Forevermark, the leading and trusted diamond brand is upbeat on a strong sales volume this Akshaya Tritiya from South India which is a top performing market in the country. The brand has observed a significant uptick in consumer demand in the region, a trend it has spearheaded with its innovative offerings and deep understanding of local preferences.

Commenting on the festivity, Mr. Amit Pratihari, Vice-President, De Beers Forevermark, shared: “South India’s rich tapestry of vibrant and culturally diverse festivals makes it a unique market for our diamonds. Jewelry is not merely an adornment here; it is a profound expression of culture and sentiment. Recognizing this, diamonds, emblematic of love, eternity, and prosperity have become particularly significant.”

“In response to this cultural resonance, De Beers Forevermark has crafted its Traditional Setting Collection, which is inspired by and deeply connected to South Indian heritage. This collection seamlessly blends contemporary design with classical elements, capturing the essence of today’s global Indian while maintaining a strong link to tradition”, he added.

The Traditional Setting Collection is meticulously crafted in 18K gold, adorned with rare, beautiful, and responsibly sourced natural De Beers Forevermark diamonds. It represents the pinnacle of luxury and heritage, designed to appeal to the modern Indian woman who values both timeless beauty and contemporary elegance.

This Akshaya Tritiya, De Beers Forevermark is set to meet and exceed the growing consumer demand for high-quality diamond jewelry that resonates with cultural significance and modern aesthetics. The brand is dedicated to continuing its legacy of excellence and trust in the diamond industry, ensuring that every piece tells a story of beauty, rarity, and ethical sourcing.


De Beers Forevermark is a Jewellery House offering contemporary designs featuring responsibly sourced diamonds that are hand selected for their beauty. Created for marking special moments and wearing every day, Forevermark diamond jewellery is timeless with a twist.

The unique Forevermark inscription is proof that each diamond is beautiful, rare and responsibly sourced. De Beers is committed to Building Forever, ensuring that every diamond it discovers creates a lasting positive impact for the people and places where it is found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, ensuring communities thrive, ethical practices are maintained and the natural environment is protected.

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.