Twist and shout with the new Swarovski 125th anniversary collection


Swarovski has released its first jewellery release for autumn and winter 2020, the new Twist collection.

The brand, this year celebrating its 125th anniversary, called Twist a range of timeless jewellery staples inspired by the elegance of spirals, embellished with blue-coloured and white stones within a rhodium-plated setting.

The line celebrates Swarovski’s trademark blue colour, and the brand called the pieces perfect for pairing with evening wear.

It includes a wrap ring, necklace, hoop earrings and bracelet.

Speaking about the company’s long history, Robert Buchbauer, CEO and chairman, said: “Swarovski crystals have fascinated the world for over a century, and we are delighted to be celebrating our rich history during this special milestone: from the very first sparks that inspired Daniel Swarovski’s vision for the company to the creative partnerships of today and our brilliant future ahead.

“We are all incredibly proud of our 125-year strong legacy, especially in today’s ever-evolving retail environment. We look forward to an exciting future ahead, filled with creativity, innovation and our iconic Swarovski sparkle.”

News Source : professionaljeweller

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