Willie Hamilton’s joint collaboration BOTH gearing up to get customers ‘Back on the High Street’

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Willie Hamilton, former CMJ chief executive, has announced the conception of a new project, titled Back on the High Street (BOTH).

BOTH, the initiative revealed, will help and support both retailers and the diverse businesses that make up jewellery industry’s supply chain, including raw material sourcing, manufacturing, design, distribution and sales, in addition to the industry’s many affiliated federations or associations.

One offering announced is a managed gifting service for high street retailers.

Scot Walker, Andrea Walker and Cathie Osborne have joined Hamilton in this new venture.

Osborne, also Hatton and Spencer managing director, said: “Initially our main drive will be to support independent jewellers in their efforts to try and compete online, even if they don’t have a current web offering, as well as helping to support suppliers with new channels to market.”

Scot and Andrea Walker, of Parify, have explained that the initiative is “very much in its infancy” at present, but its activities will grow and develop over the next few months.

The initiative is already set to sponsor the National Association of Jewellers (NAJ) Awards, scheduled to take place in June 2021.

“BOTH is a group of experts with expertise that spans the entire supply chain. Together, we recognised that we could work collaboratively to support the industry in diverse but necessary ways to try to ensure that independent high street prospers,” Willie Hamilton added.

News Source : professionaljeweller

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.

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