Forevermark Supports Tusk Rhino Trail to Boost Conservation Efforts for Rhino and Other Similar Species

Forevermark Supports Tusk Rhino Trail to Boost Conservation Efforts for Rhino and Other Similar Species

With a view to raise funds for the conservation of rhinos and their “fellow African species”, Forevermark has announced that it is supporting the Tusk Rhino Trail, “a central London wide art installation”. The installation has been organised by UK registered charity, Tusk, that aims to “raise awareness of the critical threat facing the black and white rhino population in sub-Saharan Africa”.

Support for the Tusk Rhino Trail has been sought through invitation and includes a list of “internationally respected and collected artists and designers who have specially designed, decorated and embellished 21 rhino sculptures”.

Forevermark partnered with contemporary British Artist Dave White to create its supported rhino sculpture. White is well known as an artist who “dedicates his work to celebrating popular culture and interpreting emotive issues”, Forevermark said.

Talking about his sculpture which he has titled “Fragile”, White says: “Reflecting a realistic vision from a distance, with an abstraction of expressive paint marks upon closer viewing, my work represents the fragile balance of order and chaos in the natural world and the impact that we are having on our environment. I hope that by inspiring generations of all ages with this project, it will be one small positive step to support Tusk in their vital work protecting endangered species.”

Charlie Mayhew, Tusk’s CEO said, “We’re at a crisis point where the threat to rhino from poaching means a very real risk of losing this near prehistoric species forever to extinction. Tusk is incredibly grateful to all the amazing artists, generous sponsors and partners involved in the Tusk Rhino Trail for joining forces with us to work toward a future for rhino and other threatened species across Africa. Through the Trail we hope to inspire as many people as possible to join us in the

Dan Bucknell, Tusk’s Executive Director commented: “We’re delighted to have the generous sponsorship of Forevermark for the Tusk Rhino Trail, which comes as part of their commitment to help protect rhinos in the wild and to support our wider conservation work.”

“We are proud to partner with Tusk and Dave White on the Tusk Rhino Trail,” said Costantino Papadimitriou, Chief Marketing Officer at Forevermark. “The emotional and realistic sensation that White has created with his design perfectly captures the fragility of the rhino’s survival and just how important it is, for each and every one of us, to roactively be a part of protecting one of nature’s treasures. Forevermark is committed to raising awareness around rhino conservation, and supporting partners in shared conservation efforts is a key focus for both De Beers and Forevermark.”

He added: “De Beers has been active in the conservation of rhinos for many years and it is our shared belief that all species, including the white and black rhino which are critically endangered, belong to the planet and must be protected for future generations.”

The sculptures will be displayed at a selection of iconic London sites including New Bond Street, Trafalgar Square, Covent Garden and Carnaby Street and will conclude with the celebration of World Rhino Day on September 22, 2018. The unique artworks will then go to auction in aid of Tusk on October 9, 2018 at an event hosted by leading London auction house, Christies.

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