Joyalukkas hosts solitaire show with De Beers Forevermark at their stores across India

Joyalukkas hosts solitaire show with De Beers Forevermark at their stores across India

View the Largest Collection of De Beers Forevermark Solitaires till July 2nd, 2022

June 24, 2022: De Beers Forevermark, the world’s leading and trusted diamond jewellery brand, will showcase a collection of over 1000 diamond solitaires at 21 Joyalukkas stores across the country. These exquisite solitaires will be on display till July 2nd, 2022.

De Beers Forevermark’s diamonds are the world’s most methodically selected diamonds and Joyalukkas are known for their transparency, trust and quality. The partnership between the two brands is ideal as both believe in presenting the world’s best diamonds with the assurance of having the most beautiful, rare and responsibly sourced diamonds.

Commenting on the solitaire show, Baby George, CEO, Joyalukkas India Ltd, said, “Joyalukkas is privileged to showcase the world’s best diamond solitaires from De Beers Forevermark. Given the exclusivity and prestige that the diamonds carry, we are proud to associate with De Beers Forevermark and offer our customers a uniqueness that cannot be replicated. Our partnership is an affirmation of the trust and credibility that De Beers Forevermark has in the Joyalukkas brand.”

Speaking on the occasion, Mr. Amit Pratihari, General Manager, De Beers Forevermark India said, “We are excited to showcase our unique collection of diamond solitaires at Joyalukkas, a valued and trusted brand.  Diamonds are always associated with memories and customers are sure to find those that are unique and special with our diamonds. We only offer the best diamonds as we ensure that they go through a rigorous process of selection, such that, only less than 1% of the world’s diamonds are eligible to become De Beers Forevermark diamonds.

What makes ownership of diamond solitaires unique is their timelessness-be it is earrings, necklaces or rings, all of which have strong appeal as authentic and proven designs. To own a rare and precious natural diamond is to have your own little piece of history that forever capture the irreplaceable emotion or priceless memory for each buyer and holds its value over time making it an ultimate symbol of love, commitment, achievement and self-expression — all of which natural diamonds promise.

The consumers’ inclination for solitaires is strong as they represent the ultimate standard of aspiration. Owning a piece of Mother nature, with a story as old as the earth is an emotion unparalleled, adding enduring and endearing value to the journey of each De Beers Forevermark diamond.

De Beers Forevermark’s collection of solitaries will be on showcase at 21 Joyalukkas stores across India.


De Beers Forevermark benefits from over 130 years of diamond expertise. Every De Beers Forevermark diamond is natural and untreated and undergoes a journey of rigorous selection. Cut and polished by master craftsmen to reveal its ultimate beauty and natural brilliance, each diamond is selected for beauty using criteria beyond the standard 4Cs.

Each diamond is also responsibly sourced and underpinned by our Building Forever sustainability commitments: leading ethical practices across the industry, partnering for thriving communities, accelerating equal opportunities, and protecting the natural world. Less than one per cent of the world’s natural diamonds are eligible to receive the De Beers Forevermark inscription, a unique assurance that the diamond meets our exceptional standards for beauty and rarity and is responsibly sourced.

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.