The Natural Diamond Council (NDC) is promoting mined gems with 12 love-story podcasts in India.
Pyaar Actually – Love Stories like No Other are narrated by TV and stage stars Shriya Pilgaonkar, Aahana Kumra and Akshay Oberoi, drawing on parallels between natural diamonds and real-life loving relationships.
Richa Singh, managing director of the Natural Diamond Council in India and the Middle East said: “Audio is the medium closest to the audience’s heart as the new generation engages in personalised content that helps them introspect and celebrate their individual journey.
“When consumers are at their best and reflecting about special moments, audio is the ideal personal medium to remind them of all the experiences they have gone through.”
The podcasts are available on IVM, Spotify and Saavn.
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