Silvostyle by PNG announced the launch of its first standalone flagship store, in Aundh, Pune, which will offer a wide range of sterling silver high fashion jewellery. The 500-sq-ft store will be the brand’s flagship store in its hometown of Pune. The brand aims to roll out 15 stores through 2023-24 across urban geographies in India through a mix of owned and franchise stores. Silvostyle by PNG currently clocks ₹20 crores in revenue annually and aims to garner over ₹100 crores of business in the next three year of retail expansion.
The new store will feature 5 new extensive collections Derya, Devi, Daysha, GoDark and LiteMe. FashionNext comprises sterling silver jewellery, oxidised jewellery, marcasite jewellery, jewellery in silver and pearls and lightweight cz jewellery. The new store will also feature a line of lab-grown diamond jewellery in 14kt gold called “Omeeka” to attract the new-age diamond jewellery buyer.
Dr. Saurabh Gadgil, Promoter, Silvostyle by PNG, said, “The new store will create an engaging and immersive experience for young shoppers. With Silvostyle’s expertise in jewellery design and craftsmanship, we are confident that customers will love the new collections. We have always believed in making jewellery accessible to everyone, and this new line is a testament to that commitment.”