Tiffany to Tell its Story to Chinese Consumers with an Exhibition ‘Vision & Virtuosity’

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Tiffany Jewellery

The grande dame of jewellery may be just two decades short of completing her second century, but Tiffany & Co. has neither lost her charm or attraction for jewellery buyers.

Now, one of the foremost jewellery retailers in the world says it will be organising “An exhibition celebrating 180 years of artistry and exceptional diamonds at Tiffany”.

“Tiffany & Co. announces a new exhibition opening in Shanghai, China, “Vision & Virtuosity,” celebrating the legendary jeweller’s greatest creative masterpieces,” the retailer proclaimed. “The first of its kind for Tiffany, “Vision & Virtuosity” was conceived as a journey through history, an exploration of Tiffany’s brand codes and a glimpse of what’s to come. It’s an immersive view into the acclaimed house that honours its past while revealing the importance of this unique history to the present. Shanghai, a global capital with a rich cultural heritage and international influence, is a fitting destination for an exhibition of this caliber.”

The exhibition is slated to open to the public on September 23 and run through November 10, 2019 in Shanghai, China at the Fosun Foundation Shanghai.

“‘Vision & Virtuosity’ is a tribute to Tiffany & Co., which has stood for masterful craftsmanship and innovative design since Charles Lewis Tiffany founded his company in New York City in 1837,” said Alessandro Bogliolo, Chief Executive Officer, Tiffany & Co. “These two values—vision and virtuosity—lie at the heart of Tiffany & Co. and this exhibition represents the best of our brand.”

The exhibition will showcase the most important objects from The Tiffany Archives. It will highlight and “contexualise” the brand’s “trailblazing moments”, documenting the numerous “Tiffany firsts” such as the introduction of the modern engagement ring, the Tiffany® Setting.

“There are many incredible objects in The Tiffany Archives that we draw inspiration from and we are constantly finding ways to reinvent and reinterpret them for our designs today,” said Reed Krakoff, Chief Artistic Officer, Tiffany & Co. “With this exhibition, we honour the past and show how beauty and masterful craftsmanship are timeless and always relevant.”

The exhibition is structured around six themes – all separately showcased – devoted to Tiffany & Co.’s “longstanding history of excellence in design and craftsmanship”.

Blue Is the Colour of Dreams
One exhibit is built around the quintessential colour of the brand – the robin’s-egg Tiffany Blue®. In this area, the iconic colour used in Tiffany jewellery, branding and its important presence as a cultural icon, is highlighted.

“Paying tribute to Tiffany’s legacy of discovering and introducing coloured gemstones, this room features stones such as Montana sapphires and tanzanites—a purplish-blue stone that Tiffany introduced to the world in 1968,” Tiffany said.

The World of Tiffany
“A visual testament to the breadth of Tiffany’s representation in popular culture, The World of Tiffany installation showcases Tiffany’s iconic influence in film, television, music and literature,” the Company says of another exhibit.

Here, the evolution of the Tiffany Blue Box®, the construction of the Fifth Avenue flagship store in New York City, influential figures who have donned Tiffany jewels and other definitive moments “that have positioned Tiffany as a destination that creates joy through its inspiring designs” will be in the limelight.

The Tiffany Blue Book
The last word in high fashion jewellery, the Tiffany Blue Book is well known to jewellery connoisseurs.

“This room presents everything from the original 1845 Blue Book, the United States’ first mail-order catalogue, to the transcendent works of Jean Schlumberger and Elsa Peretti,” said the Company elucidating the concept of this chapter. “This room tells the story of the design evolution and the craftsmanship that have informed Tiffany’s inventiveness for nearly two centuries, including pieces from current Tiffany & Co. chief artistic officer Reed Krakoff’s Blue Book collections.”

Here, visitors will discover the innovation and artistry behind the high jewellery pieces that define the Blue Book collections.

Tiffany Love
One product most associated with Tiffany is the engagement ring. But that is not its only love offering.

“Tiffany has always crafted designs that celebrate connections and the way people express their feelings through tokens of love,” the retailer explained. “The objects in this room offer a glimpse into the important role that Tiffany has played in the world’s greatest love stories, including the design of the first modern engagement ring, the Tiffany® Setting and the newly introduced Tiffany True™ engagement ring.”

Breakfast at Tiffany’s
If the brand was already a force to reckon with, earlier, this celluloid connection helped spread its renown even more far and wide.

“No other film has had such a profound role in cementing Tiffany’s allure in popular culture than Breakfast at Tiffany’s,” the Company said. “This chapter takes visitors behind the scenes of the film with its curation of exclusive objects such as the original script with Audrey Hepburn®’s personal annotations and behind-the-scenes photos at the Fifth Avenue flagship store.”

Diamonds: Miracles of Nature
In this room, visitors are invited to discover Tiffany’s most treasured and important diamonds, the retailer explains.

Diamonds: Miracles of Nature pays tribute to Tiffany’s diamond authority through the ages, from the Gilded Age and Art Deco periods to contemporary designs. “The exhibition culminates with the crowning jewel of Tiffany—the Tiffany Diamond. This 128.54-carat fancy yellow diamond, which has long been a source of inspiration and a starting point for jewellery collections at Tiffany, is unequivocally one of the most important gemstones in the world,” the Company stated.

Ticket sales commence in September2019; with all proceeds benefitting the Fosun Foundation and its charitable programmes.

News Source: gjepc

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Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.

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