The collaboration hopes to offer fresh insight into using fine jewellery to complement your look for an important professional or personal milestone making it powerful and inspirational
Zoya-the diamond boutique from House of Tata collaborates with ace stylist Rhea Kapoor to present the Zoya Style Digest 2.0. This collection offers a fresh and relevant perspective on selecting the perfect jewellery to complement looks for a woman as she celebrates her personal milestones.
The brand has created a series of videos which showcase the Zoya woman, portrayed by Kainaz Messman, a successful entrepreneur who is getting ready to receive a prestigious award and another Rhea’s friend’s mother, who is a progressive modern woman who is getting ready for her daughter’s engagement. The styling and the conversation around these have been thoughtfully put together to reflect the mindset of the Zoya woman and the brands deep connect with her.
Rhea shares, “Zoya Style Digest 2.0 is all about celebrating personal achievements in a woman’s life and putting together looks that bring out her very best on such occasions. Today, buying jewellery has evolved from bridal to the celebration of personal achievements. I share my recommendations for these events, putting together and accessorizing looks that highlight the power, creativity, strength and femininity that is inherent in each woman. I enjoy using Zoya’s pieces as it has a differentiated language of design blending international aesthetic with Indian craftsmanship.”
Talking about the collaboration, Amanpreet Ahluwalia, Business Head, Zoya says, “Zoya has spun fables in diamond, gold and precious stones. Rhea Kapoor is India’s most experimental stylist as her craft is distinctive, modern and classy. She understands the mindset of our audience very well. The videos offer fresh insight into using fine jewellery to complement your look for an important professional or personal milestone making it powerful, beautiful and of course inspirational.”