EXCLUSIVE: Radley London expands into jewellery


British brand Radley London has partnered with its watch distributor Peers Hardy to expand into jewellery.

Building on Peers Hardy’s hugely successful watch license with Radley London, the distributor has extended its partnership with the British brand to launch jewellery into the UK market.

For Peers Hardy, a watch distributor which has had a licensing agreement with Radley London for over five years (and secured the rights to produce its watches through to 2022), this jewellery launch marks the company’s first foray into jewellery.

The debut SS18 collection focuses on refined, contemporary styles, with bracelets, necklaces, earrings, and rings all featuring in the range.

By combining luxurious materials with vibrant bursts of enamel colour and Radley London’s Scottish Terrier trademark, the jewellery collection reflects the British brand’s iconic identity.

Crafted in sterling silver and adorned with 18ct gold and rose gold plating, hero pieces include a dainty adjustable silver bar pull bracelet, which builds on the brand’s popular Radley Smile watch collection, and a necklace from the Love Radley collection, which features a rotating disc pendant with a stone on one side.

The brand has also incorporated the latest trends – with hoops earrings and rose gold aodnrments making an appearance in the SS18 collection.

The complete collection offers three colour finishes, and prices range from £33-£125.

News Source: professionaljeweller.com

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