Pandora announced on Tuesday that long-serving Chief Executive Alexander Lacik will retire in March 2026, concluding a seven-year tenure marked by the jewellery giant’s return to growth and global brand reinvention.
The board confirmed that Berta de Pablos-Barbier, currently Chief Marketing Officer, will succeed Lacik as CEO. De Pablos-Barbier joined Pandora in late 2024, recruited with succession in mind, and has since emerged as the leading candidate to take the helm.
“Berta brings the right mix of vision, brand expertise, and leadership to steer Pandora into its next chapter,” said Chairman Peter Ruzicka. “This planned handover ensures we maintain strategic continuity and build on the momentum achieved under Alexander’s leadership.”
Before her role at Pandora, de Pablos-Barbier held senior leadership positions across luxury and consumer goods, including heading LVMH’s champagne portfolio, leading global marketing at Mars Wrigley, steering strategy at Lacoste, and serving at French jeweller Boucheron. With three decades of experience, she combines deep knowledge of heritage brands with modern marketing insight.
Lacik, who joined in 2019, was instrumental in reviving Pandora’s fortunes, overseeing a successful turnaround, expanding global reach, and launching a sustainability-driven growth agenda. His retirement will mark the end of an era that reshaped the Danish jewellery maker’s trajectory.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
